In 1996 Greg Petersen and Kristal Roach started Petersen Organics on their small farm on Hawaii's big island. Their first product was Gingerade, a simple mix of Hawaiian yellow ginger and organic lemon juice grown on their farm with filtered water and agave nectar. This potent health tonic soon made its way to the local brewery's menu and then to grocery stores becoming a local favorite.

Many years later Greg and Kristal decided to take Big Island Organics to the mainland. Today their delicious and healthy gingerades are offered at organic and natural food stores like Bristol Farms, Lassen's, New Leaf, Pharmaca, Breaux Mart, Akins, Harmons, Natural Grocers by Vitamin Cottage and Whole Foods.